The 1990s in Britain was a time of great consumerism. It was suggested that Britpop was glossing over the recent British social history of the racially turbulent 1970s and 1980s. Many point to Blur’s self-titled album as a point of departure, where the English influences were traded in for American lo-fi influences (particularly Pavement) following a further stylistic change in 1996 spurred on by Albarn and Blur’s guitarist Graham Coxon. Britpop’s Decline and Co-option by New Labour. Independent, intelligent writing covering politics, history, literature, culture and Australian life. Change ), You are commenting using your Facebook account. It was part of a pluralism of identity politics that meant one could take solace in “magical recovery” of traditionalism or embrace a new national identity that was more encompassing of multiculturalism. Why don't libraries smell like bookstores? Pulp’s video-clip to their song “Common People” was also replete with this new British nationalism of the 1990s. Does Jerry Seinfeld have Parkinson's disease? Musicians and the press often portrayed this battle as the middle-class southerners (Blur) versus the working-class northerners (Oasis). All Rights Reserved. However by the 1990s this was all done with a heavy dose of irony, with Bennett suggesting that the video harked back to “a ‘golden age’ of British life.” These concepts of British identity were also explored by Pulp. However, Bennett makes the point that the group’s video-clip to their 1994 song “Parklife” revisited “some of the themes and ideas concerning British life explored in the lyrics and music of 60s British bands.” The video explored the regional identity symbolised by Phil Daniels’ cockney accent, along with the virtues of simple working-class life (terraced streets and trips to the ice-cream man) that were so prevalent in the 1960s. This will show how the counter-cultural aspects of Britpop became just another aspect of neoliberal commodification and part of the new political establishment. As a result, the band helped to popularise the Britpop genre and achieved mass popularity in the UK, aided by a chart battle with rival band Oasis in 1995 dubbed "The Battle of Britpop". While Blur won this battle (reaching number one), Oasis won the war, due to the other songs off their second album (What’s The Story) Morning Glory? By the end of “Cool Britannia” the party was over. This shows the close link between politics and the music industry in this period, emphasising Blair’s “favouring of a dynamic economy stimulated by culture industry.” Thus Britpop began to serve the neoliberal economics of Blair’s New Labour. Justify your answers for which song you prefer. Much has been written of the British music phenomenon Britpop over the past 20 years. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. You can follow any responses to this entry through the RSS 2.0 feed. Britpop music was heavily influenced by British ‘guitar’ music from the 60’s and 70’s. Historians point to the genre emerging after Blur embarked on a lengthy American tour in May 1992, which precipitated in them writing and recording an album about the Americanisation of Britain that November. Additionally, Oasis’ third album Be Here Now has been identified as the moment the Britpop movement ended. Change ), You are commenting using your Facebook account. Change ), You are commenting using your Twitter account. The Britpop movement had a strong emphasis on British nationalism.