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"As promised, we continue to switch up our snacks for variety," Andrea Hiller, a spokesperson for United, said in a statement to CNN. Biscoff fans who prefer to fly United only have to make it through the next few months, though. Facebook. However, Burris says she can’t talk about the “fun surprises” coming up after the sculpting component ends. Sink your teeth into one of our most famous cream biscuits. Consumer behaviors and exclusive Market Intelligence report insights…. 1987: We Love to Fly and It Shows OREO Cookie Football Cupcakes OREO Crumbles Milk Shake OREO Chocolate-Raspberry Mousse Cake Tower Spicy Hot Cocoa-OREO Cookie Balls OREO Crumbles Cheesecake Squares. This is something we’re engaging on and we have pictures posted now — we have things we have cookied or cremed.'”. It’s been a big week for Oreo. In order to promote the campaign, Oreo has reskinned Oreo.com, launched a mobile site and on-package messaging and made digital media buys. According to Susan Burris, senior associate brand manager at Oreo parent Mondelez International, Oreo has gained “basically all” of its Instagram followers as a result of the campaign. Sorry, Biscoff fans. Biscoff cookies, in their signature red-and-white wrappers, hail from Belgium, where they're called Speculoos. Not only did an on-the-fly power outage tweet help the brand gain nearly 8,000 Twitter followers, its first Super Bowl spot marked the launch of its Cookie vs. Creme campaign that has so far propelled it to more than 50,000 followers on Instagram. Oreo says the team makes its selections based on “originality, creativity, and images that could be fun, beautiful and interesting to sculpt.”. As of Tuesday, nearly 32,000 fan submissions had resulted in 122 sculptures. Read about our history and check out events near you! ... Download Now, Voice commerce, or conversational commerce, is a m... Download Now, Every year the mobile market continues to grow and... Download Now, Cyber Monday and Black Friday will cross $10 billion, Thanksgiving sales to grow by 49.5%. Instagram. Twitter. The 30-second TV spot that launched during the Super Bowl depicts the Cookie vs. Creme argument with two men in a library. Where are they? There's a perfect beach for every week of the year. Does an Oreo need to be chocolate in order to be considered an Oreo in your mind? CNN's Cynthia Drescher contributed to this report. 13 epic stats and facts from The State of Social webinar. Fifteen seconds after the Super Bowl ad aired, Burris says Oreo had 22,000 followers. If you are an Oreo connoisseur, then you will want to weigh in on the debate. After its Super Bowl Twitter victory, Oreo has focused its attention on a Cookie vs. Creme debate. Shortbread Cream. Will Instagram crack the local commerce code? “It’s very visual, it’s something that’s unique and it’s something Oreo hasn’t done before,” Burris says of Instagram. "Where is the person who would prefer an in-flight OREO THIN to a Biscoff? While Milk’s Favorite Cookie may have a broad appeal, Oreo is looking to increase conversations with Millennials in this campaign, she adds. As the delight that is Biscoff cookies spread throughout the world, the cookies have amassed a cult following. Dunk into the world of OREO. Creme is an alternative form of cream. "Our customer-favorite stroopwafel is staying in the mix and we're adding Oreo Thins in March.". Read more, Winning the Data Game: Digital Analytics Tactics for Media Groups, Key Insights: Exclusive market intelligence and ecommerce highlights, COVID-related digital behaviors that won't be going away in 2021, Global Topology International Digital Marketing, Strategies to refine Instagram marketing for ecommerce, Five ways businesses can make their physical locations more Instagram-friendly. 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